Case study · Med spa
Tighter booking discipline across three rooms — without losing the warm leads.
A three-room med spa running consult heavy services where speed to lead was already decent but the follow-up was leaking. Bellhook tightened the consult to treatment handoff, added no show recovery, and pushed a structured request for reviews after every completed visit.
Profile · Pacific Northwest single location med spa · 3 treatment rooms · ~180 consult requests / month
- HubSpot
- Dialpad
- Cal.com
- Podium
Before vs. after
What shifted in the first ninety days.
Median first response · consult request
Consult → booked treatment
No show rate after SMS + voice reminders
Reviews posted · monthly average
Owner perspective
The thing that surprised us was the no show recovery. We thought we already had reminders nailed. The difference is that the second reminder goes out as a voice note, the third offers a one tap reschedule, and the system hands a true no show back to a human on a one call loop. We get more of those reactivations than I expected.
Owner-operator · NP-run practiceMed spa
System stack
What we wired into this business.
The stack already running on day one — composed across the four workflow layers Bellhook covers.
Reception
- Dialpad call capture
- HubSpot contact intake
- AI SMS triage (TCPA safe)
Booking
- Cal.com two way
- Per room rule engine
- Deposit required consult gating
Reviews
- Podium post-treatment request
- Service-line tagging
- Google + Facebook push
Follow-up
- Pre-treatment prep · 3 step
- Post-treatment check-in
- Series/course rebook cadence
Results
What the business walked away with.
- ✓Roughly 110 additional booked treatments in the first quarter of operation, mostly recovered from the leaky consult follow-up.
- ✓Average time from "consult request submitted" to "deposit paid" dropped from 38 hours to under 90 minutes.
- ✓Compliance posture documented end-to-end: a written consent proof is captured before the first AI voice call and stored against the patient record.
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